Things we've found interesting.
Pieces on the work we've been doing — what we learned, what we tried, what worked. We post when there's something worth sharing.
- AI12 May 20265 min
Why most internal AI rollouts stall at three months
The first eight weeks of an internal AI rollout feel like progress. Prompts are being tested. A few meetings are getting shorter. Then week 12 arrives and nothing is sticking. The bottleneck isn't the technology — it's the handover. Four moves fix it, and none of them require more tools.
Read the piece - Growth22 April 20265 min
GEO isn't a new SEO. Here's what's actually different.
Getting cited by ChatGPT, Perplexity, and Google AI Overviews is not the same discipline as ranking on page one. The signals are different, the content architecture is different, and keyword density is close to irrelevant. Here is what actually moves AI citations — and one thing you can do today without paying anyone.
Read the piece - Studio18 March 20265 min
What we measure when a retainer ends — and what we don't.
Most agency retainers end with a status review. Ours end with a handover. The difference is not semantic. A status review asks how things went. A handover asks whether the client can run without us. Those are different questions, and they produce different outcomes.
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