Digital refresh and demand generation for an automotive parts manufacturer

An automotive supplier in Sedlčany making sewing and leather components — serious factory operations, but a public-facing surface that didn't show it. The team had no organised demand-generation motion. Leads came from existing relationships only.

• 01Factory photoshoot of the manufacturing floor — real production, not stock imagery.
• 02Video production tied to the photos, used across the site and outbound.
• 03Website refreshed with modern positioning that lets the photos and video carry the credibility.
• 04Ongoing LinkedIn organic content built around the factory and the team.
• 05LinkedIn outbound via Sales Navigator — researched thousands of relevant contacts in target accounts, automated the initial connect, pitched products from there, and turned a slice of that into real product conversations and leads.

A public surface that finally matches the operational reality.

LinkedIn now produces a steady flow of relevant contacts and product conversations — a channel that didn't exist for the business before this engagement.