A local-SEO website for a 33-year-old HVAC installer

A family-owned HVAC and sanitary installation company operating since 1993 around Prešov in eastern Slovakia. Real depth — heat pumps, underfloor heating, gas boilers, recovery, solar, water treatment — and 2,787 completed installations behind it. The previous site treated the whole catalogue as one page; each service had its own buyer, each town its own search behaviour, and none of that came through.

• 01Built the new site on Next.js with App Router — fast, SSG, Slovak as the primary locale.
• 02Nine service subpages — one for each line in the catalogue, each written in Slovak and tuned to the queries local customers run for that specific service.
• 03Six local-SEO city pages targeting Prešov, Košice, Poprad, Bardejov, Sabinov, and Kežmarok — each with city-specific context, service-area distances, and cross-links between neighbouring towns.
• 04Realizations gallery clustering 26 project photos into 10 named projects with locations, years, and photo-strip thumbnails on every card.
• 05Mobile-first design baseline — hamburger menu, scroll-snap testimonial carousel, no horizontal overflow at small viewports.
• 06Partner brand integration (Bosch, REHAU, Viessmann, Geberit, Grundfos and others) so the site reflects the actual catalogue rather than the family business's understatement.

A site that finally shows the 33 years of work behind the business.

Service pages now match real local search demand; the city pages route a regional catchment area into the right service; the realizations gallery does the credibility work the previous site couldn't carry. The team owns the content end-to-end.