A WooCommerce e-shop for a cooking appliance brand

A cooking appliance brand that needed a public-facing site doing three things at once: sell the product (an e-shop with proper inventory and checkout), build the recipe library that gives owners reasons to come back, and recruit through a career section. Off-the-shelf templates couldn't carry all three on-brand.

• 01Built the site on WordPress + WooCommerce so the in-house team operates products, posts, recipes, and roles from one admin.
• 02Designed in line with the brand — typography, photography, motion — not a generic Woo theme.
• 03Career page set up as a structured content type so new openings publish without a developer.
• 04Recipe page architecture that lets the brand grow the library over time, tied to the products it actually sells.
• 05Additional content sections aligned with the brand's wider marketing programme.

One brand surface that runs e-commerce, recipes, and recruitment without three separate vendors.

The team owns the entire lifecycle from the admin panel.